# identity.md

## Organization Overview
- **Company Name:** JOBY
- **Mission:** To empower creators with flexible tools like GorillaPod® for vlogging, streaming, and capturing moments from any angle, fostering fun, exploration, and creative expression.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2005 in California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** JoeBen Bevirt (Founder, Engineer) - [https://joby.com/pages/our-story](https://joby.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering fun, exploration, flexibility, adventure, and playful creative expression for all creators.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and sells innovative, flexible camera mounts, phone tripods, and tools designed for creators, emphasizing quality craftsmanship and adaptable solutions for various environments.
- **Location(s) and Geographic Presence:** Headquartered in California.
- **Key Partnerships and Affiliations:** Details forthcoming.